Vermont Wood Studios

For the Good of the Woods
A mission with a company

Services
Strategic Development
Brand Development
Visual Design
Experience Design

Team
Michael Jager
John Siddle
Jesse Vendituoli
Srishti Jain
Dylan Fant

Challenge
In an industry which is full of chaos and establishes a huge problem of deforestation. There is an urgent need to educate people about it. The wood has a SOUL for us – knowing where the furniture comes from and making it common knowledge and expectation for consumers. Communicating VWS's commitment in doing their part in the global conservation movement, and delivering beautiful, handmade solid wood furniture crafted in VT was at utmost need.

Goal
To create shared understanding of Vermont Wood Studio’s present and future brand opportunities.
To identify transformational insights that drive brand differentiation.
To inspire and guide actionable ideas for a results-oriented brand direction.

Existing Logo

Whom are we talking to,
and what do we know about them?

1. Primary Audience: 45-65 empty nesters

We know they are:
Looking for quality/luxury
Want beautiful, handcrafted furniture
Highly-educated
Discerning, high income families (highly-considered purchases)
Label readers – will read all of content; but people buying often won’t read content, just find what they like and buy it
There are shorter conversion paths

2. Secondary Audience:
We know they are:
Highly educated
Interested in larger purpose of VWS (mission)